1. About Cristiana Falcone

Cristiana Falcone-Sorrell has over 20 years of experience developing and implementing digital transformation, partnership and business development strategies working directly with the Leadership at global corporations (SONY, Shell, Revlon), international governmental organizations (ILO, IFAD, FAO, UNDCCP, IADB) and the media (Radio Televisione Italiana, Gruppo Espresso, Univision, Viacom). Cristiana spent a decade advising the founder and executive chairman of the World Economic Forum and was appointed to the boards of TIM, SVF3, Revlon and Viacom. Alongside her credentials in media and innovation, Cristiana is known to be committed to exploring financially viable paths to sustainability across all industries, not least through her work as a non-executive director at the Global Fashion Agenda. Since 2006, Cristiana has been CEO and trustee of the JMCMRJ Sorrell Foundation and has been responsible for the distribution of very substantial amounts to a range of causes supporting the achievement of the UNSDGs goals. Cristiana is a trustee at Tufts University, the Paley Center for Media; Internews, the Summit Institute and Fondazione Guido Carli.  She is a visiting lecturer in Scenario Planning and in Macro trends and strategy at LUISS. She is an investor in tech female founders.

The essence of the World Economic Forum

The essence of the World Economic Forum, the International Organization for Public and Private Cooperation, is its belief in dialogue, respect and collaborative and cooperative efforts.

The Forum, which involves key political, economic, cultural and other leaders, like many others, is following what is happening in Ukraine and the atrocities committed by the Russian military forces against the civilian population.

As it has already done in its more than fifty years of history, in addition to strongly condemning the war in Ukraine and expressing its solidarity with the people involved, the World Economic Forum immediately took action to help and support humanitarian aid to the Ukrainian people and diplomatic efforts to end the conflict.

  1. World Economic Forum, at the service of peace and entrepreneurship in the world

Founded in 1971 in Geneva, Switzerland, the World Economic Forum immediately distinguished itself for its firm will to be a non-profit association and, also, for its independence, its impartiality and its “not to be” linked to any special interest.

Its goal, in addition to supporting peace and diplomatic efforts aimed at achieving it, is to use all its strength to demonstrate an entrepreneurship devoted to well-being, as well as interest, public and global.

For the Organization, morality and intellectual integrity are very important, so much so that both represent the center of everything it does and of all the activities it organizes. 

The institution accurately mixes and balances the best of many types of organizations, from both the public and private sectors, as well as international organizations and academic institutions.

  1. Cristiana Falcone’s commitment as director and consultant of the World Economic Forum

The World Economic Forum believes, absolutely, that progress can only be achieved by bringing together people from all walks of life, who have the drive and influence needed to bring about positive change in the world.

A belief that, among other things, was fully embraced by Cristiana Falcone, who from 2004 to 2020 was director and consultant at the World Economic Forum.

The Organization, following this belief, in its years of activity has also been at the forefront to ensure that the parties affected by conflicts, technological changes and more, could reach mutual understanding and empathy to reach an agreement and, if so, take action to achieve global well-being. 

As an international foundation with no commercial interest, the World Economic Forum also offers a platform to facilitate meeting, and dialogue, between leaders of all stakeholder groups around the world, such as business, governments and civil society.